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Cigarettes

A cigarette is a tobacco product that is manufactured out of cured and finely cut tobacco leaves, which is rolled or stuffed into a paper-wrapped cylinder (generally less than 120mm in length and 10mm in diameter). The cigarette is ignited at one end and allowed to smoulder for the purpose of inhalation of its smoke from the other (usually filtered) end, which is inserted in the mouth. They are sometimes smoked with a Cigarette holder. The term cigarette, as commonly used, typically refers to a tobacco cigarette, but can apply to similar devices containing other herbs, such as cannabis. All tobacco products have been medically proven to considerably shorten lifespans. Most Western countries have large health warnings printed on the front and back of packets to warn of the effects of smoking.
A cigarette is distinguished from a cigar by its smaller size (hence the name), use of processed leaf, and paper wrapping; cigars are typically composed entirely of whole leaf tobacco. Cigarettes were largely unknown in the English-speaking world before the Crimean War, when British soldiers began emulating their Ottoman Turkish comrades, who resorted to rolling their tobacco with newsprint.

Manufacture and ingredients

In practice, commercial cigarettes and cigarette tobaccos rarely contain pure tobacco. Manufacturers often use a tremendous variety of additives for a number of purposes, including maintaining blend consistency, improving perceived blend quality, as preservatives and even completely changing the organoleptic qualities of the tobacco smoke. While this is true for many brands of cigarettes, in Canada, the major cigarette brands all contain 100% natural virginia leaf - No Additives. Some cigarettes (known as kreteks, clove cigarettes, or simply cloves) have cloves blended with the tobacco. This is done to enhance the smoker's pleasure by numbing the mouth and lungs and providing a mild euphoric effect. Lower-quality clove cigarettes simply have a clove essence added to the tobacco.
In addition to additives, cigarette tobaccos,especially lower-quality blends, are often highly physically processed. During the original processing of leaf for cigarettes, the leaves are deveined, and the lamina is shredded or cut. Since the leaf is relatively dry at this point, these processes result in a significant amount of tobacco dust. Manufacturing operations have developed procedures for collecting this dust and remaking it into usable material (known as reconstituted sheet tobacco). The removed leaf midveins, which are unsuitable for use in cigarettes in their natural state, were historically discarded or spread on fields, because of their high nitrogen content. Procedures have been developed, however, to "expand" the stems, and process them for inclusion in the cigarette blends. All these procedures allow cigarette manufacturers to produce as many cigarettes as possible using the least amount of raw materials as possible.
The most common usage of the cigarette is tobacco smoke delivery. The second most common usage of the cigarette is for marijuana smoke delivery. The hand-rolled cigarette is the most common form of marijuana cigarette. Marijuana users will usually twist the ends of the cigarette to prevent fine cut marijuana buds from falling out. Tobacco users who roll their own cigarettes, however, will usually not twist the cigarette at the ends; hand rolling tobacco is made in strands so it doesn't have a tendency to fall out.
Some cigarette smokers roll their own cigarettes by wrapping loose cured tobacco in paper; most, however, purchase machine-made commercially available brands, generally sold in small cardboard packages of 10 or 20 cigarettes in the United States and UK or 25 in Canada. Commercial cigarettes usually contain a cellulose acetate or cotton filter through which the smoker inhales the cigarette's smoke; the filter serves to cool and supposedly clean the smoke.
Recently, cigarette rolling machines have become increasingly popular. One can purchase tobacco in pouches or cans, usually at a fraction of the price of what one would pay for the same amount pre-rolled. One can get a rolling machine that makes filterless, or "straight" cigarettes, or one can purchase a machine that packs the tobacco into a pre-rolled form with a filter. These filtered papers usually come in boxes of 200, while unfiltered papers will come in packs ranging from 12 to 64, and some contain even more.

Sale

Before the Second World War many manufacturers gave away collectible cards, one in each packet of cigarettes. This practice was discontinued to save paper during the war, and was never generally reintroduced. During the second world war they gave out free cigarettes to the soldiers and citizens. On April 1, 1970 President Richard Nixon signed the Public Health Cigarette Smoking Act into law, banning cigarette advertisements on television in the United States starting on January 2, 1971. However, some tobacco companies attempted to circumvent the ban by marketing new brands of cigarettes as "little cigars"; examples included Tijuana Smalls, which came out almost immediately after the ban took effect, and Backwoods Smokes, which hit the market in the winter of 1973-1974 and whose ads used the slogan, "How can anything that looks so wild taste so mild".
The sale of cigarettes and other tobacco products to minors under 18 is now prohibited by law in all fifty states of the United States. In Alabama, Alaska and Utah the statutory age is 19, and legislation was pending as of 2004 in some other states, including California, to raise the age to 19, or even 21 in some cases. In Massachusetts, parents and guardians are allowed to give cigarettes to minors, but sales to minors are prohibited. Legislation was successfully passed on Long Island (New York) to raise the legal age in Suffolk county to 19, effective January 1st, 2005. Effective April 15, 2006, New Jersey's statutory age will increase to 19. New Jersey's law was successfully signed into law on January 15, 2006.
Similar laws exist in many other countries as well. In Canada, most of the provinces require smokers to be 19 years of age to purchase cigarettes (except for Quebec, Saskatchewan, Manitoba and Alberta, where the age is 18). However, the minimum age only concerns the purchase of tobacco, not use. Alberta, however, does have a law which prohibits the possession or use of tobacco products by all persons under 18, punishable by a $100 fine. Australia has a nation-wide ban on the selling of all tobacco products to people under 18.
In the UK, cigarettes can legally be sold only to people aged 16 and over. However it is not illegal for people under this age to buy (or attempt to buy) cigarettes, so only the retailer is breaking the law by selling to under 16s.
Most Countries in the world have a legal smoking age of 18. One notorious exception is Switzerland, where the age is 16 whereas a country such as Turkey, which has one of the highest percentage of smokers in its population, has a legal age of 18. In other countries, such as Egypt, however, there is no legal smoking age at all.
However, while bans stand in most countries for sales to minors, it is still common for merchants to disregard such laws as they are tough to enforce. Often the profits from selling cigarettes to minors illegally are much greater than the fines paid out in very infrequent times when they are caught. Some police departments in the United States occasionally send a clearly underage child into a store where cigarettes are sold, and have the child attempt to purchase cigarettes. If the vendor sells them to the minor, the store is issued a fine. This is by far the most common way in which cigarette vendors are caught when they sell cigarettes to minors.

Online cigarette stores

Online stores have recently appeared that offer foreign cigarettes to internet buyers. As many jurisdictions place high taxes on tobacco sales, these could be seen as an effort to avoid paying duty or taxes. Some online cigarette stores exist to sell tax-free cigarettes inside one's own country of residence as well. The legality of these stores is being questioned currently in the United States. Federal lawmakers contend that these stores are clear tax evasions. Recently in Michigan, several online stores have been subpoenaed by the state for the names and addresses of customers. The state has reportedly been sending out fines for each package purchased, contending tax evasion over Michigan's $2-a-pack law. This same action has also taken place in Wisconsin after the Wisconsin Department of Revenue received a list of several thousand buyers in that state from an online cigarette merchant. However, the effort to collect on the taxes from the listed residents was stopped by order of Governor Jim Doyle a few days later. Visa, MasterCard, and American Express have all refused to allow online cigarette stores to accept payment by credit-card.

Health effects

Smoking has been linked to lung cancer by many medical research institutions throughout the world (through the use of observational studies). Recent findings by the World Health Organization suggest that U.S. white male smokers have an 8% chance of acquiring lung cancer at some point in their lives, as opposed to the 2% chance of acquiring lung cancer among U.S. white male non-smokers. However, moderate cigarette smoking (<2 cigarettes daily) as well as second-hand smoke inhalation show no increase in lung cancer rates among U.S. white males in all credited observational studies.
Certain other lung disorders, like emphysema, are also linked to cigarette smoking. Smoking during pregnancy increases the risk of miscarriage and underweight infants. Smoking also increases the chance of heart attacks and a variety of cancers. Long-term smokers tend to look older than nonsmokers of the same age, because smoking can increase wrinkling in the skin.Nicotine, the stimulant and active ingredient in cigarettes, is highly addictive. Children and pets may be poisoned from eating cigarettes or cigarette butts.Inhalation of toxic to carcinogenic components of tobacco smoke, like radon and radium-226, is understood to cause lung cancer. Much of the farmland used to grow tobacco in the United States is contaminated with radioactive material as a result of using phosphate-rich fertilizers. Studies by Winters et al., in the New England Journal of Medicine (1982), found that skeletons of cigarette smokers contained deposits of lead-210 and polonium-210, two isotopes formed by radioactive decay of radium found in the soil where tobacco plants are grown.For many years the tobacco industry presented research of its own in an attempt to counter emerging medical research about the addictive nature and adverse health effects of cigarettes. According to a 1994 prosecution memo written by Congressman Martin Meehan to former U.S. Attorney General Janet Reno, many of these studies were found to be flawed due to their strong bias and poor methodology. A 2001 peer-reviewed article in the American Journal of Public Health correctly accuses tobacco companies of using front groups and biased studies to downplay the health risks of smoking and secondhand smoke.
Many countries and jurisdictions have instituted public smoking bans. In New York City, smoking is forbidden in almost all workplaces, although not enforced in some small neighborhood bars. In the USA, smoking is being banned in restaurants and bars. States from California to Delaware have adopted such a ban, causing much controversy among smokers, non-smokers, workers, and owners. Such bans are least popular in Southern states of the USA, such as Virginia, Tennessee, and North Carolina, where tobacco continues to be a large part of the economy. In other states, these bans are extremely popular and seen as long overdue. Often smoking is allowed on the street (though in Delaware you must be 250 feet away from any public building), but in many locations of Japan it is against the law. In 2004, smoking was outlawed in all public buildings in the state of Maine. The 2004 ban on smoking in bars and resturaunts in New Zealand met with initial resentment from some bar owners, but was widely welcomed by the public at large. In many parts of the world tobacco advertising and even sponsorship of sporting events is not allowed. The ban on tobacco sponsorship in the EU in 2005 has prompted the Formula One Management to look for races in areas that allow the heavily tobacco sponsored teams to display their livery, and has also lead to some of the more popular races on the calendar being cancelled in favour of more tobacco friendly markets.

Contents of a cigarette

The leaves of the tobacco plant are first dried to make cigarettes. Certain brands are then treated with a variety of chemicals, and many additional ingredients may be added. Tobacco smoke contains more than 4,000 chemicals, many of which are toxic, mutagenic and carcinogenic; however, trace amounts of the majority of these chemicals are present during combustion of any plant material and cannot be considered an inherent artifact of tobacco smoke only.The amounts of these ingredients can vary widely from one brand or type of cigarette to the next. This is especially true of the tar and nicotine content, the range of which is so extreme that an entire carton of some brands of cigarettes (e.g., Carlton) might contain less tar and/or nicotine than a single cigarette of a "full flavor" brand.Major tobacco companies also pack their cigarettes differently, using the longer more potent section of the tobacco leaf in the end, and moving the short cut pieces in the front (also known as "shake"). The hybrid tobacco leaves a more potent addiction effect this way. Relatively unpopular cigerette companies offer "no additive" cigarettes that are viewed by some as marginally healthier. Such brands include Natural American Spirit (manufactured by Santa Fe Natural Tobacco Co, an independent subsidiary of Reynolds American) and Winston (manufactured directly by R.J. Reynolds Tobacco Company).

Slang terms for cigarette

Cigarettes have accumulated a variety of nicknames such as "smokes", "butt", "square" (from the shape of the box), "cigs", "ciggies", "stogs", "stogies", "stokes", "snouts", "tabs" (especially in NE England), "loosey" (a single cigarette), "backwards", "bogeys", "boges", "gorts", "ciggy wiggy dilly's", "darts", "refries" (already used cigarettes being relit and smoked), "straights" (for factory rolled ones), "dugans" (especially in NYC), "hairy rags", "hausersticks", "jacks", "joes" (taken from the "Camel Joe", an old Camel Cigarettes mascot), "grits", "grants" (A common phrase used for asking someone for a cigarette is "Can you grant me a grant?"), "tailies" (short for "tailor made", only in New Zealand) and "fags" (the term "fag" is used more commonly in the United Kingdom and Australia, whereas in the United States and Canada, it is primarily a derogatory term for a male homosexual). Cigarettes have also attracted somewhat fatalistic nicknames related to their effect on the smoker's health, such as "coffin nails", "cancer sticks", "lung darts", "Sweet cancer", "gaspers" or even "black lungs" in terms of the "smoker". In Australia, cigarettes are sometimes called "Doogans" or "Durries". A relatively new term emerged with the release of Star Wars: Attack of the Clones after Obi-Wan Kenobi was offered a "death stick" in a nightclub, even though the 'death sticks' were some form of glowing liquid rather than anything smokable. Self-rolled cigarettes are called "rollies", in the UK they are called "ronnies", "prison rolls"(which are particularly thin, as tobacco needs to be used sparingly) and "gyppo fags".

Most searched keywods for cigarettes

"Daily world searches" is the number of times a keyword is predicted to be searched for on major search engines. Search engine ratings provided by a number of respected Internet researchers and our own aggregated web stats data, search engines receive about 385,000,000 search requests every day.

Philip Morris brands

Basic (cigarettes)

Basic is a brand of lower-cost cigarettes manufactured by Philip Morris, a division of Altria Group. Basic comes in several different varieties: Non-filtered Additionally, they are available in soft and hard pack (flip-top box) packages.

Marlboro (cigarette)

Marlboro is a brand of cigarette made by Philip Morris. It is most famous for its billboard advertisements of the Marlboro Man. It is currently the best selling cigarette brand in the world. Philip Morris, a London-based cigarette manufacturer, created a New York subsidiary in 1902 to sell several of its cigarette brands, including Marlboro. By 1924 they were advertising Marlboro as a woman's cigarette based on the slogan "Mild As May". The brand was sold in this capacity until World War II when the brand faltered and was temporarily removed from the market. At the end of the war three brands; Camel, Lucky Strike, and Chesterfield surfaced and established a firm hold on the cigarette market.During the 1950s Reader's Digest magazine published a series of articles that linked smoking with lung cancer. Philip Morris, and the other cigarette companies took notice and each began to market filtered cigarettes. The new Marlboro with a filtered tip was launched in 1955.The brand is named after Great Marlborough Street, the location of its original London factory.

Varieties


Advertising campaigns

"Mild as May" is the advertising campaign used by Marlboro cigarettes before they added a filtered tip to their product. The product was endorsed by Mae West and marketed towards women. One of the features of Marlboro cigarettes at the time was a red tip, which hid lipstick marks that women would leave while smoking.This campaign was dropped in favor of a more masculine Marlboro Man campaign.In the early 1960s Philip Morris invented "Marlboro Country" and distilled their manly imagery into a rugged cowboy known as the "Marlboro Man." Marlboro quickly gained market share and saw their sales increase 5,000 percent within 8 months of the ad campaign's premiere. Marlboro is also well known for its sponsorship of motor racing. The Penske cars in the IRL Indycar series currently run in Marlboro's distinctive red and white colours. In Formula One, Marlboro now sponsors Ferrari, but for many years was the backer of McLaren. Various drivers have also been affiliated with the brand in the past, including Jenson Button, who received some funding during his Formula 3 campaign of 1999. The Peugeot World Rally team has also run with the iconic Marlboro livery.

Parliament (cigarette)

Parliament is a brand of cigarette manufactured by Philip Morris. Parliaments are distinctive for their recessed paper filter, in contrast to the solid foam filters on other filtered cigarettes.

Varieties

Parliaments are sold in several different varieties:

Popularity

Parliaments are generally characterized by a sharp, tangy flavor. Popular nicknames for the full flavor and lights, respectively, are "P-Funks" and "P-Lights." The former takes its name from the popular funk group P-Funk, or Parliament Funkadelic, most famous for its headliner, George Clinton (funk musician).Though Parliaments represent a small share of Philip Morris's cigarette sales (1.7% based on sales figures in the first quarter of 2004), they are rather popular among smokers in their 20s in the United States and Russia.

L& M

L&M are cigarettes produced by Philip Morris Companies Inc., now known as Altria Group.
Available in four flavors:
and in packs of:

Virginia Slims (cigarettes)

Virginia Slims is a brand of cigarette manufactured by Philip Morris. The brand was introduced in 1968 and directly marketed to young, professional women, under the famous slogan, "You've come a long way, baby." Some media watchgroups considered this Virginia Slims marketing campaign to be responsible for a rapid increase in smoking among teenage girls. This report also tied the increase of smoking among teenage girls to rises in sales of Virginia Slims and other "niche" brands marketed directly to women. Virginia Slims are much narrower (23mm circumference) than ordinary cigarettes (hence, "Slims"), and are also longer than normal "king-sized" cigarettes, sold only in longer 100s and 120s, to give the cigarettes a more "elegant" appearance and ostensibly to reduce the amount of smoke they produce. They are also sold in "Superslims", "light," "ultra-light," and menthol varieties. The packaging is white with vertical colored stripes running along the left side. Trivia: Virginia Slims was the last cigarette brand to advertise on US television, airing an ad just before midnight on the night of New Year's Day 1971. The ad featured a pre-Hill Street Blues Veronica Hamel.

Chesterfield cigarettes

At one time, Chesterfield cigarettes was one of the three most smoked brands of cigarettes in the United States. They are currently being produced by Philip Morris USA as a discount brand of cigarettes. The non-filtered version is known for being very strong.Chesterfield was the preferred brand of James Dean, who was known to be a heavy smoker, often taking in around 2 packs a day.Chesterfield was also the preferred brand of Humphrey Bogart( and contributed to his death from throat cancer at the age of 57), and Lucille Ball.A stolen carton of Chesterfields was featured in Jim Jarmusch's film Stranger Than Paradise.Chesterfield was featured as the sponsor on some of the Dragnet (drama) radio series.In the 1960's, print ads for Chesterfield featured color photographs of 4 smokers from various walks of life with the headline "Chesterfield People: They like a mild smoke, but they don't like filters."In the late 1960's, when other brands brought out extra-long 100 millimeter length cigarettes, Chesterfield unveiled its own version under the brand name 101. The name came from the fact that it was 101 millimeters in length, 1 millimeter longer than its competitors. That fact was the basis for its advertising slogan "a silly millimeter longer", which was used in TV commercials sung to the tune of the popular Ritchie Valens song La Bamba.A song named Chesterfield King by Jawbreaker is named after this brand. It is still very popular in Europe, mainly in Spain where it is the leader brand of blond cigarettes.

Benson & Hedges

Benson & Hedges is a brand of cigarette. They are registered in Old Bond Street in London. They are manufactured by Gallahers PLC in Lisnafillen, Ballymena, Northern Ireland for the UK market and by British American Tobacco PLC in England for other markets. The cigarettes are available in Gold or Silver forms.It is one of the most popular brands available in the UK, particularly amongst the 16-30 age range of smokers. At ?5.08 for 20 (at the time of writing), they are relatively expensive compared to other brands. However, many believe this particular brand of cigarettes to be more pleasant.Benson & Hedges was founded in 1873 by Richard Benson and William Hedges as Benson and Hedges Ltd. The company was formed to make cigarettes for the then Prince of Wales, Albert Edward. Alfred Paged Hedges succeeded his father in the business in 1885, the same year which Richard Benson left the business. The 1900s saw branches of Benson & Hedges Ltd. opening in the United States and Canada. In 1928, the American branch became independent, it was bought by Philip Morris in 1958 who also purchased the Canadian branch in 1960. Benson & Hedges Ltd in the UK was acquired by Gallaher Limited in 1955.In the 1930s, Benson & Hedges (Overseas) Ltd. was established by Abraham Wix to handle overseas trade. This branch was acquired by British American Tobacco in 1956. Today, British American Tobacco markets Benson & Hedges throughout Asia and the Pacific, including Australia and New Zealand, but excepting Taiwan and the Philippines. They also own branches in the Middle East and Africa. B &H is popular amongst young smokers in Australia.For ten years (1990-2000) Benson & Hedges sponsored the Benson & Hedges Symphony of Fire until tobacco advertising restrictions were legislated by the Canadian federal government.From 1878 until 1999, a Royal Warrant was issued to Gallaher on behalf of the product, however this was removed with the reasoning that the products were no longer used by the Royal Family. The Warrant seal, which had previously been on the flip lid of the box, was removed.Popular slang for Benson & Hedges in the UK is 'B &H', as in "I'll have 20 B &H please". In addition to this some smokers will request "20 Bensons please." They are also colloqually called "Benny Hedgehogs" around the Black Country area of Britain.

British American Tobacco & R.J. Reynolds Tobacc

Camel (cigarette)

Camel is a brand of cigarettes introduced by US company R.J. Reynolds Tobacco (RJR) in 1913. Camels contain a blend of Turkish and United States tobacco.Camel cigarettes were blended to be considerably easier to smoke in contrast to the much harsher brands popular at the time of its introduction. In addition, they were promoted, prior to official release, by a careful advertising campaign that included "teasers" which merely stated that "the Camels are coming." This marketing style was, in fact, a prototype for attempts to sway public opinion that coincided with the United States' entry into the First World War. Another promotion strategy was the use of a Circus camel, 'Old Joe', which was driven through town and used to distribute free cigarettes. Old Joe was used as the model for the camel on the package.The brand's catch-phrase slogan, used for decades, was, "I'd walk a mile for a Camel!" The most famous variety of Camel cigarettes was the soft pack of the regular, unfiltered variety. Camel regulars achieved the zenith of their popularity through personalities such as news broadcaster Edward R. Murrow, who smoked up to four packs of Camel regulars per day, in effect using a Camel cigarette as his trademark.Camel cigarettes logo In late 1987, RJR created Joe Camel as the mascot for the brand. In 1991, the American Medical Association published a report stating that 5- and 6-year olds could more easily recognize Joe Camel than Mickey Mouse, Fred Flintstone, Bugs Bunny or even Barbie. This led the association to ask RJR to pull the Joe Camel campaign. RJR declined, but further appeals followed in 1993 and 1994. On July 10, 1997, the Joe Camel campaign was retired and replaced with a somewhat more adult campaign which appealed to the desires of twenty-somethings to meet or as the case may be, actually be beautiful and exotic women (desires they nonetheless share with teenagers).In 2005, Camel instigated new changes to the Turkish flavors by adding the name on the cigarette paper and changing the filter color and design. A blend called "Turkish Silver", a light version of either the Turkish Gold or Royal varieties, also became available that year. When smoked, the text on the paper is often still visible on the ashes.Winston-Salem, North Carolina, the city where R.J.R. was founded, was nicknamed "Camel City" at one time because of the brand's popularity. However, this name is passing out of usage among locals.

Varieties

Camel cigarettes come in the following varieties:
In addition, "Exotic Blends" have been available in tins. These include:

Winston (cigarette)

Winston cigarettes are manufactured by R.J. Reynolds Tobacco Company. The brand was introduced in 1955, and became the best-selling brand of cigarettes in the United States. It held the #1 spot from 1966 to 1975. In the early part of the 21st century, Winston is still one of the top 10 brands in the U.S. As of February 1, 2006, Winston cigarettes are available as Winston Regular, Winston Lights, Winston Super Lights, and Winston One.Between 1972 and 2003, Winston was known for its sponsorship of Nascar's premier championship, the Winston Cup.

Pall Mall (cigarette)

Pall Mall cigarettes are a brand of cigarettes produced by R. J. Reynolds Tobacco Company in Winston-Salem, North Carolina.

History

Pall Mall brand cigarettes were introduced in 1899 by the Butler & Butler Company, in an attempt to cater to the upper class with the first "premium" cigarette.In 1907, Pall Mall was acquired by American Tobacco with the sale of Butler & Butler. Their new owners who used the premium brand to test out new innovations in cigarette design, with the "king-size" (now the standard size for cigarettes at 85mm), then a new way of stuffing the tobacco that was supposed to make the cigarettes easier on the throat.Pall Malls reached the height of their popularity in 1960 when they were the number one brand of cigarettes in America. The gambles in design had paid off and so the company introduced "longs" or 100mm cigarettes (again creating a standard, this time for long cigarettes).In 1994, when Pall Mall was purchased by Brown & Williamson Tobacco Corporation, they had fallen behind in design, remaining one of the only cigarette brands to remain filterless. Finally, in 2001, the new filtered Pall Malls were introduced, catching up with the industry that was shaped by their innovation. Brown & Williamson merged with R. J. Reynolds Tobacco Company on July 30, 2004, with the surviving company taking the name, R. J. Reynolds Tobacco Company. R. J. Reynolds continues to make unfiltered and filtered styles of Pall Mall for the U.S. market, emphasizing the latter. British American Tobacco makes and sells Pall Mall outside the U.S.

Logo

The famous Pall Mall logo has large art nouveau lettering spelling out "Pall Mall" on the top front of the pack. On the face is a white coat of arms on the front and back of the pack. Showing two regal lions pawing the sides and a knight's helmet on top, the inside of the shield reads "Per Aspera Ad Astra" or "Through Difficulty to the Stars". There is a banner underneath the shield that holds a much more famous latin phrase, "In Hoc Signo Vinces" or "In this sign, you will conquer". The phrase was the one that appeared in a vision to St. Constantine before the Battle of Milvian Bridge where he was greatly outnumbered. God instructed St. Constantine to put the cross on all the shields of his men. The next day, St. Constantine was in Rome, victorious, paving the way for the Edict of Milan. The famous Pall Mall slogan, "Wherever Particular People Congregate", appears beneath the coat of arms.

Lucky Strike

Lucky Strike is a brand of cigarettes. The brand was first introduced in 1871 as a smoking mixture by R.A. Patterson in Richmond, Virginia. In 1916 it was introduced as a finished cigarette in a dark green pack by the American Tobacco Company. In 1917 the slogan "It's Toasted" was used. The slogan simply described the manufacturing process in which the tobacco is toasted rather than sun dried, which substantially affects the flavor. Also the message "L.S./M.F.T." (Lucky Strike means fine tobacco) was introduced on the package.The pack was changed from green to white in 1942. In a famous advertising campaign that used the slogan "Lucky Strike Green has gone to war," the company claimed the change was made because the copper used in the green color was needed for World War II. American Tobacco actually used chromium to produce the green ink, and copper to produce the gold-colored trim. A limited supply of each was available, and substitute materials made the package look drab. As a result, the white package was introduced, not to help the war effort as claimed, but to lower costs and to increase the appeal of their packaging among female smokers.In the early 1960's, Lucky Strike's TV commercials featured the slogan "Lucky Strike separates the men from the boys....but not from the girls" set to music. Later, this type of advertising was prohibited, as laws restricting tobacco advertising forbid cigarette advertising to include any references that cigarettes increased one's popularity, stamina, appeal, etc.Later, when Luckies with filters were introduced in the mid 1960's, print and TV ads featured the slogan "Show me a filter cigarette that delivers the taste, and I'll eat my hat!" (usually sung to music on TV). Print ads showed smokers wearing hats from which a "bite" was supposedly taken, whereas TV commercials broke away from the smoker who issued that challenge, then came back to show the same smoker wearing a hat from which a "bite" was taken.In 1978 and 1994, export rights and U.S. rights were purchased by Brown & Williamson. In 1996, filtered styles were launched in San Francisco, but it was not until 1999 that they were available all over the United States. This cigarette is made with Turkish tobaccos.The Lucky Strike logo was created by famous industrial designer Raymond Loewy, who also created the logos for Exxon and Shell. The logo later became a prominent fixture in Pop-era artist Ray Johnson's collages.Lucky Strike was the sponsor of Jack Benny's television program in the 1950s on CBS. Lucky Strike was also the major sponsor of BAR Honda in Formula One racing. The cigarette brand is also patronized in the anime Cowboy Bebop, where character Faye Valentine is often seen with one in her mouth. The logo also makes prominent background appearances. An urban legend of Lucky Strike's is that every one in a hundred Lucky Strike cigarettes was actually a joint.

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